I tried to summarize my understanding of Facebook's applicability for Business.
Apart from Facebook's Graph API and Ads API below are few things worth learning about
Apart from Facebook's Graph API and Ads API below are few things worth learning about
•Open Graph
–Open Graph lets apps tell
stories on Facebook through a structured, strongly typed API.
–Stories used share the things people are doing on
webpage/App. Ex: “X has finished reading Y book on Google Reads”, “A bought product B on XYZ Store”. These are posted on user’s Facebook page as posts
–Insights API can be used to
track the stories, likes and comments on them.
•Facebook exchange
–Facebook Exchange helps you
reach people who have expressed an interest through their online behavior so you can reach them with
a similar kind of product or service.
–Ex: Target user who
searched for product or clicked a web site.
–Uses Demand-side platforms
•PMD Center
–The Facebook Preferred
Marketing Developer (PMD) program is a community of hundreds of best-in-class
developers /companies Facebook marketing solutions.
–Companies get additional support from Facebook platform representatives
•Public Content Solutions (PCS)
–Partnership with companies
which are experts in
integrating Facebook and Instagram into their customers’ experiences connecting
audiences and fans
–Privileged access to data
and content APIs and dedicated support resources
–Direct collaboration with
Facebook business development to help support and grow your business
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